Sales And Marketing at Accurex Leadership and Management Consultants Ltd

Job Role

• The Sales & Marketing Officer is responsible for driving business growth through strategic marketing initiatives, direct client engagement, and community penetration. The role combines online marketing, physical outreach, and relationship-building to expand market presence and generate revenue. The ideal candidate is proactive, persuasive, and customer-focused, with strong networking skills and the ability to convert leads into long-term clients.

PURPOSE OF THE ROLE

• Increase brand visibility and market penetration.

• Build and maintain strong client relationships.

• Drive sales growth through online and offline channels.

• Expand presence in communities, institutions, and estates.

• Support marketing campaigns and promotional activities.

• Ensure alignment of sales targets with organizational goals.

DUTIES AND RESPONSIBILITIES

Sales Development & Client Acquisition

• Conduct physical visits to institutions, estates, and communities to promote products/services.

• Identify and pursue new business opportunities.

• Convert leads into paying customers through persuasive selling.

• Maintain a pipeline of prospects and track conversion rates.

Online & Digital Marketing

• Execute online marketing campaigns across social media, email, and digital platforms.

• Join and engage in online communities relevant to target markets.

• Monitor digital trends and optimize campaigns for maximum reach.

• Generate online leads and nurture them into sales.

Community Engagement & Market Penetration

• Build networks within estates, organizations, and local communities.

• Organize promotional events, activations, and roadshows.

• Represent the company at trade fairs, exhibitions, and networking forums.

• Strengthen brand presence in target areas.

Client Relationship Management

• Maintain strong relationships with existing clients.

• Provide timely updates, feedback, and after-sales support.

• Handle client inquiries and resolve complaints professionally.

• Support retention strategies to ensure repeat business.

Reporting & Documentation

• Prepare weekly and monthly sales reports.

• Track marketing campaign performance and ROI.

• Maintain accurate client records and sales documentation.

• Provide insights and recommendations for continuous improvement.

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business Administration, Sales Management, or related field.

• Minimum 2–4 years' experience in sales, marketing, or business development.

• Experience in online marketing and client-facing roles is highly preferred.

• Knowledge of CRM tools and digital marketing platforms is an added advantage.

COMPETENCIES

• Sales strategy & lead generation

• Online marketing & social media management

• Client relationship management

• Market research & analysis

• Reporting & presentation skills

• Negotiation & closing deals

• Strong interpersonal and networking ability

• Excellent communication and persuasion skills

• Self-driven and results-oriented

• High adaptability and resilience

• Strong organizational and time management skills

• Customer-centric mindset