Jobs at Optoma Europe Ltd

About the role

• Optoma is the #1 DLP brand in EMEA. This is Optoma’s first Business Development hire in East Africa — a strategic role designed to identify, develop, and unlock new market segments, partnerships, and long-cycle opportunities that a traditional sales role cannot pursue alone. The BDM will build the market architecture for Optoma’s 3–5-year East Africa growth.

• This is a high-impact, high-autonomy role for a driven BDM professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.

Key Responsibilities

• Map and develop new market segments for Optoma in East Africa: smart classrooms, govt digital infrastructure, hospitality AV, corporate workspace, and healthcare.

• Identify, evaluate, and establish strategic partnerships with system integrators, AV consultants, architects, and specification-influencers.

• Lead relationship development with large institutional buyers: ministries of education, municipal governments, international development organisations, and NGOs.

• Drive Optoma product specification into long-cycle projects — government tenders, World Bank/USAID-funded programmes, and large private-sector deployments.

• Develop and execute go-to-market plans for new verticals and geographies beyond Kenya (Ethiopia, DRC, Angola, Senegal).

• Represent Optoma at industry conferences, education summits, and government AV/ICT forums across East Africa.

• Hand off qualified, specification-led opportunities into an active sales pipeline.

• Report market insights, opportunity mapping, and pipeline to META Territory Manager with quarterly BDM review.

Candidate Specification

About You

Key Skills & Experience:

• Experience in business development, strategic sales, or market development in IT, AV, or technology sectors.

• Demonstrated success opening new market segments or territories in East or sub-Saharan Africa.

• Experience engaging with ministries, government agencies, or large institutional procurement bodies.

• Strong network of contacts in East African education, government, or NGO/international org sectors.

• Understanding of AV/display technology: projectors, IFPs, LED displays, and integrated AV systems.

• Experience influencing product specification in large, long-cycle procurement projects.

• Excellent stakeholder management and C-suite communication skills.

• English required; Swahili and/or French a strong advantage (for francophone market access).

• Comfortable working independently with a long-horizon, high-autonomy mandate.

• Experience with World Bank, USAID, EU or similar development-funded programmes a significant advantage.

go to method of application »

About the role

• Optoma is the #1 DLP brand in EMEA. This is Optoma’s first direct sales hire in East Africa — a ground-up, first-mover entry into the continent’s fastest-growing display market. You will build distributor relationships, win direct accounts, and execute a structured sales plan to drive revenue from day one.

• This is a high-impact, high-autonomy role for a driven sales professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.

Key Responsibilities

• Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa.

• Identify, appoint, and onboard new authorised distributors in Kenya from scratch.

• Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia.

• Win B2B accounts in education, corporate, government, and NGO/international org sectors.

• Engage early in procurement cycles to ensure Optoma is specified in tenders and RFPs.

• Organise product demos, training events, and workshops for distributors and end-users.

• Maintain accurate pipeline, forecasts, and reporting.

• Meet and exceed quarterly revenue targets and sell-through milestones.

• Gather competitive intelligence and report market trends to the Territory Manager META.

Candidate Specification

About You

Key Skills & Experience:

• Experience in B2B sales in IT, AV, or display technology.

• Proven track record in projector or IFP product sales preferred.

• Direct experience working with the East African dealer/distribution channel.

• Knowledge of East African education market and government procurement.

• Demonstrated ability to build a channel network from scratch.

• Existing AV distributor or reseller relationships in Kenya a strong advantage.

• Results-driven with a consistent record of meeting and exceeding targets.

• English required; Swahili a strong advantage.

• Comfortable with autonomy, reporting remotely to the Territory Manager META.

• Experience in greenfield / cold-start sales territory a plus.