Ads manager at Generations Techzone

Plan and run paid advertising campaigns across:

• Meta (Facebook & Instagram)

• TikTok Ads

• Google Ads

• YouTube Ads

• Create and manage campaign structures, audiences, and budgets

• Launch product campaigns, promotions, and seasonal offers

• Retarget website visitors and abandoned carts

• Scale winning campaigns while maintaining profitability

• Monitor daily ad performance and optimize campaigns

Analyze key metrics such as:

• ROAS

• CPA

• CTR

• CPC

• Conversion rates

• Prepare weekly and monthly performance reports

• Conduct competitor and market analysis

• Test creatives, copy, and audience variations

• Work closely with content creators, graphic designers, and videographers

• Guide the team on high-performing ad creatives

• Suggest viral and conversion-focused campaign ideas

• Ensure branding consistency across all campaigns

Drive traffic to:

• Website

• WhatsApp

• Physical stores

• Online marketplaces

• Improve online conversions and customer acquisition

Assist in setting up tracking systems including:

• Meta Pixel

• Conversion API

• Google Analytics

• TikTok Pixel