GT
Generations Techzone
Ads manager at Generations Techzone
KenyaFull Time
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Generations Techzone
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Plan and run paid advertising campaigns across:
Meta (Facebook & Instagram)
TikTok Ads
Google Ads
YouTube Ads
Create and manage campaign structures, audiences, and budgets
Launch product campaigns, promotions, and seasonal offers
Retarget website visitors and abandoned carts
Scale winning campaigns while maintaining profitability
Monitor daily ad performance and optimize campaigns
Analyze key metrics such as:
ROAS
CPA
CTR
CPC
Conversion rates
Prepare weekly and monthly performance reports
Conduct competitor and market analysis
Test creatives, copy, and audience variations
Work closely with content creators, graphic designers, and videographers
Guide the team on high-performing ad creatives
Suggest viral and conversion-focused campaign ideas
Ensure branding consistency across all campaigns
Drive traffic to:
Website
Physical stores
Online marketplaces
Improve online conversions and customer acquisition
Assist in setting up tracking systems including:
Meta Pixel
Conversion API
Google Analytics
TikTok Pixel