sactional business by providing comprehensive financial solutions to both SME and Retail customers. The role integrates relationship management, sales, and service excellence to deliver a seamless customer experience, deepen wallet share and achieve profitability targets. Key Responsibilities Sales & Business Development 40% Proactively sell and cross-sell the Bank full range of products (accounts, loans, cards insurance, digital solutions etc.) to both SME and Retail Develop and manage a robust pipeline of prospects through active fieldwork, networking, referrals and digital channels. Achieve set sales and revenue targets for deposits, loans and non-funded income. Conduct needs analysis to match customer financial goals with suitable Bank solutions. To monitor performance reports for the branch sales performance and bank products. To grow the bank's market share and Non-Funded Income for the specific retail & business segment(s). To initiate, sponsor and champion new branch activations, product launches, internal and external campaigns and CASA related events Relationship Management 30% Maintain regular contact with existing customers to ensure satisfaction, resolve complaints promptly, and identify opportunities for up-selling and cross-selling. Serve as the primary relationship contact for the assigned SME and Retail clients, providing tailored financial advice and solutions. Deepen relationship by promoting digital adoption and increasing product penetration p
