As the social media Officer, you aren't just a scheduler. You are a cultural navigator, a visual storyteller, and a market scout. Reporting directly to the Senior Content Strategist, you will be the heartbeat of our digital presence, ensuring our brand speaks the language of the streets and the boardrooms with equal ease. You will be responsible for spotting trends before they peak, ideating high-impact content, and capturing the energy of our on-ground activations across Kenya.
Key Responsibilities
Social-First Ideation & Content Creation
Trend Jacking: Monitor social conversations daily to identify emerging trends, memes, and cultural moments. Act fast to pivot these into brand-relevant content.
Mobile Cinematography: Capture high-quality, off-the-fly photo and video content using mobile devices, especially during events or ad-hoc office moments.
Copywriting Mastery: Write compelling captions with the ability to switch seamlessly between Fluent English, Swahili, Sheng, and Swanglish depending on the platform and audience.
Creative Input: Participate in weekly creative sprints to brainstorm campaign angles that go beyond standard product posts.
Market Intelligence & Competitor Scanning
Weekly "Vibe Check": Conduct regular audits of competitors in the asset finance and mobility space. Identify what is landing with their audience and where there are gaps for Mogo to fill.
Feature Tracking: Stay updated on new pla
