Social Media & Content Lead at Zarini Naturals Ltd

Own and managecontent calendar across Instagram, TikTok, and other platforms

• Plan and shoot in-store and product content — photos, reels, stories, and UGC-style videos

• Engage the community — respond to comments, DMs, and build genuine audience relationships

• Identify and onboard UGC creators and micro-influencers for brand collaborations

• Track and report weekly on content performance — reach, engagement, saves, and conversions

• Support in-store activations and events with live coverage and content capture

• Stay current on beauty trends, Kenyan social culture, and platform algorithm changes