This is a strategic leadership role that stays hands-on. You'll spend 60% of your time designing frameworks, influencing cross-functional teams, and owning business outcomes - and 40% validating your strategies through direct execution in CRM platforms. You architect the systems, then prove they work by building campaigns yourself. Architect growth systems and frameworks: Design the segmentation models, experimentation road maps, lifecycle strategies, and measurement frameworks that guide how M-KOPA drives growth across markets. Build repeatable playbooks that Product, Operations, and Commercial teams use. Create the infrastructure (data models, scoring systems, journey templates) that enables consistent execution at scale. Own revenue and retention outcomes: Be accountable for activation rate, retention, churn, and LTV metrics that directly impact business P&L. Use whatever levers move the numbers - lifecycle campaign optimisation, product road map influence, pricing recommendations, operational process improvements, or commercial strategy input. Report to leadership on growth performance and strategic opportunities. Influence product and operations through data: Partner with Product teams to translate lifecycle insights into road map priorities. Work with Operations to redesign customer journey touch points. Collaborate with Commercial teams to refine pricing and segmentation. Conduct PMF analyses that define how we segment customers and prioritise features. Your customer behaviour insights shape what we build, not just how we market it. Validate strategies through hands-on execution: Personally build campaigns in CleverTap/Braze to test your strategic hypotheses before scaling them. Run experiments that prove which segmentation approaches work, which messaging resonates, which incentives drive conversion. Stay close enough to execution to maintain credibility and ensure strategies are grounded in reality. Lead cross-market growth initiatives: Design lifecycle strategies that work across Kenya, Nigeria, Uganda, Ghana, and South Africa - accounting for different customer behaviours, regulatory environments, and operational models. Build frameworks that enable local teams to execute while maintaining strategic consistency. Enable teams and build capabilities: Create dashboards, playbooks, and processes that help Product know what to build, Operations know how to optimise, and Commercial teams know where to focus. Develop segmentation frameworks and growth methodologies that outlast individual campaigns.
