The Senior Manager, Content – Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration. This role is the content engine of the Franchise—ensuring all creative assets are on strategy, culturally relevant, high quality, and consistently delivered across all channels (digital, social, retail, experiential, and traditional media). The leader works closely with Franchise Marketing, OU IMX, Creative & Content Studios, Agencies, Platform Partners, and Bottlers to deliver powerful, insight driven content that fuels brand growth. Driven content that fuels brand growth. Key Responsibilities: Content Strategy & Planning, Content Development & Localization, Integrated Marketing Experience (IMX) Execution, Content Production & Studio Management, Content Performance & Insights, Cross-functional & Bottler Collaboration, Governance, Compliance & Brand Stewardship. Qualifications & Experience Required: Bachelor’s degree in Marketing, Communications, Creative Production, or a related field. 7–10+ years of experience in content creation, creative development, or IMX roles. Strong understanding of digital content, storytelling, and creative best practices. Experience working with agencies, production partners, and multimarket teams. Demonstrated success delivering culturally relevant campaigns.
