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If you're a strategic growth leader who thinks in LTV and retention economics, not just conversion rates, and want to build something that matters whilst accelerating your career in one of the world's fastest-growing tech ecosystems, this is it. Why You'll Love This Role: Real autonomy, Direct impact you can see, Career acceleration, Build something new. What You'll Do: This role blends strategic leadership with hands-on execution. You'll partner with senior leadership and Product teams to shape business strategy, then personally validate your strategies by building campaigns in CRM platforms. You'll design the experiment, build it yourself, influence Product with the insights, and scale what works across 5 markets. Your mission: transform CRM from a tactical channel into a strategic revenue engine that drives financial inclusion at scale. Your Core Responsibilities: Design and own the growth operating system, Architect behavioural trigger-based up-sell systems, Validate strategies by building campaigns yourself, Influence product and pricing strategy with customer insights, Scale what works into repeatable playbooks. Your Environment: Product Growth Tech Stack: CRM/Lifecycle Tools, Analytics, Channels, Data.