Key Responsibilities: OnPage SEO - Conduct keyword research and analysis to identify growth opportunities. Optimize website content, metadata, headings, and internal linking for improved search visibility. Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and product descriptions. Technical SEO - Support site audits to identify and resolve technical issues (crawl errors, indexing, site speed, mobile optimization). Work with developers to implement structured data, XML sitemaps, and canonical tags. Monitor Google Search Console for performance and error resolution. OffPage SEO & Link Building - Assist in linkbuilding initiatives and outreach campaigns. Research and identify opportunities for partnerships, guest posting, and digital PR. Track backlink performance and ensure compliance with ethical SEO practices. Analytics & Reporting - Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush,or Ahrefs. Prepare monthly SEO performance reports with actionable recommendations. Track KPIs including organic traffic, keyword rankings, and conversion rates. Industry Awareness - Stay updated on search engine algorithm changes and industry trends. Benchmark competitors’ SEO strategies and suggest improvements. Requirements: Qualifications & Experience - Bachelor’s degree in Marketing, Communications, IT, or a related field. 1–2 years of prior SEO or digital marketing experience (internships or junior roles count). Strong understanding of on‑page, off‑page, and technical SEO principles. Familiarity with Google Analytics, Search Console, and keyword research tools. Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress). Excellent analytical, communication, and problem‑solving skills. Candidates in Meru are encouraged to apply.
