Sales Roles at HF Group at HF Group

Key Responsibilities

Own and deliver the monthly and annual unit sales target (offer letters signed and TPS/sale agreements executed) across both the affordable housing and marketplace portfolios.
Lead, coach, and performance-manage the two Team Leaders and two Outreach Officers; conduct weekly pipeline reviews and monthly one-to-one performance conversations.
Design and implement the national sales and activations calendar in collaboration with the Outreach Officer – Activations and the marketing department.
Build and maintain the national institutional and agency partnership network through the Outreach Officer – Agents/Branches/Partnerships, targeting SACCOs, employers, estate agents, and county referral networks.
Oversee CRM data quality across all Property Advisors; escalate compliance issues immediately.
Submit the weekly national sales pipeline report to the Head – Digital Property Business every end of week.
Manage the recruitment, onboarding, and performance exit of Property Advisors in coordination with HR.
Drive cross-group synergies by embedding HFC Bank accounts, mortgage pre-qualification, and HFBI insurance cross-sell into all sales interactions.
Ensure all KYC and AML requirements are met across the team’s client records.
Represent HFDI at national housing events, government engagements, and developer forums.
Monitor the marketplace portfolio and ensure each Marketplace Team Leader maintains a portfolio under active sales management valued at a minimum of Kes 1 billion.
Ensure compliance with EARB regulations, HF Group policies, and the code of conduct across all team activities.
Prepare and present monthly sales performance reports to the Head – Digital Property Business.
Embed a culture of accountability, data accuracy, and continuous improvement across the sales team.

Key Principal Outputs for this Role

Monthly unit sales targets achieved across affordable housing and marketplace portfolios.
Weekly national pipeline report submitted every Monday.
National activations calendar published and executed monthly.
Institutional and agency MOU targets met in line with national partnership goals.
100% CRM data quality maintained across the sales team.
Documented coaching records and performance plans for all direct reports.
High team productivity and morale reflected in NPS scores above 70%.
Satisfactory audit rating maintained.

Key Competencies and Skills

Commercial Leadership: drives team performance through clear target-setting, rigorous pipeline management, and consequence management.
Strategic Planning: translates annual targets into weekly activity plans with measurable milestones.
People Development: coaches, mentors, and builds capability in Team Leaders and Outreach Officers.
Partnership Building: skilled at identifying, negotiating, and activating institutional sales channels.
CRM Discipline: champions data accuracy and real-time reporting as non-negotiable standards.
Communication: clear, confident communicator with internal leadership and external institutional partners.
Results Orientation: persistent focus on conversion rates, pipeline velocity, and target attainment.
Compliance Awareness: strong understanding of KYC, AML, and EARB regulatory requirements.

Minimum Qualifications, Knowledge and Experience

Key Academic Qualifications

Bachelor’s Degree in Business, Sales, Real Estate, Marketing, or a related field.
Membership or willingness to attain membership in the Estate Agents Registration Board (EARB).
Proficient in CRM software and Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Mobile-first working style; comfortable with CRM apps, WhatsApp Business, and digital reporting tools.
Valid driving licence.

Experience

Minimum 8 years of experience in field sales or commercial roles, with at least 3 years in a sales management or team leadership position.
Demonstrated track record of managing a multi-team field sales force to exceed collective targets.
Experience in real estate, banking, insurance, FMCG, or other high-volume sales environments.
Strong network of institutional partners (SACCOs, employers, estate agents) and county-level contacts.
Experience in CRM system administration and pipeline management at a team or national level

End Date 8th June 2026

go to method of application »

Principle Accountabilities

Create systematic and consistent lead generation from project marketing efforts, cold calling, referrals, lead generation services and other forms of media. All engagements to be on the CRM.
Ensure that all client engagements from prospecting to closure are on the CRM.
Conduct surveys to identify price of competing properties on the real estate market and relay the same to their supervisor.
Provide periodic (daily, weekly and monthly) sales reports (client pipeline) to company management on sales operations and generated returns using CRM systems.
Build and maintain relationships with clients by providing support, information and guidance through the entire customer journey.
Participate in the promotion of property sales on organized events such as expos, site activations, mall activations among others.
Follow up and ensure the preparation and approval of documents such as booking forms, offer letters, sale agreements and transfer documents.
Upload customer payment evidence on the CRM for validation.
Ensure customer payment plans are followed up and all collections done on time. Achieve 85% compliance to customer payment plans. Issue cancellation notices through the CRM as per policy.
Ensure all mortgage clients are identified early, their mortgage applications created and tracked centrally.
Ensure compliance with real estate laws and policies when conducting property sales. Act with high levels of professionalism in all client engagements.

Key Competencies and Skills

Excellent communication, influencing and negotiating skills.
Good organization and administrative skills.
High integrity.
A strong team player.
Ability to perform with minimal supervision.
Ability to adopt a flexible approach to meet targets and the needs of the business.

Minimum Qualifications, Knowledge and Experience

Academic & Professional

Diploma or Bachelor's Degree in Business Administration, Marketing, or a related field.
A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint and Microsoft Excel.

Experience

At least 1 years’ experience working as a Marketer/Sales Executive, in the real estate sector.
Experience in using customer relationship management tools.

End Date 31st July 2026

Key Responsibilities

Own and deliver the monthly and annual unit sales target (offer letters signed and TPS/sale agreements executed) across both the affordable housing and marketplace portfolios.
Lead, coach, and performance-manage the two Team Leaders and two Outreach Officers; conduct weekly pipeline reviews and monthly one-to-one performance conversations.
Design and implement the national sales and activations calendar in collaboration with the Outreach Officer – Activations and the marketing department.
Build and maintain the national institutional and agency partnership network through the Outreach Officer – Agents/Branches/Partnerships, targeting SACCOs, employers, estate agents, and county referral networks.
Oversee CRM data quality across all Property Advisors; escalate compliance issues immediately.
Submit the weekly national sales pipeline report to the Head – Digital Property Business every end of week.
Manage the recruitment, onboarding, and performance exit of Property Advisors in coordination with HR.
Drive cross-group synergies by embedding HFC Bank accounts, mortgage pre-qualification, and HFBI insurance cross-sell into all sales interactions.
Ensure all KYC and AML requirements are met across the team’s client records.
Represent HFDI at national housing events, government engagements, and developer forums.
Monitor the marketplace portfolio and ensure each Marketplace Team Leader maintains a portfolio under active sales management valued at a minimum of Kes 1 billion.
Ensure compliance with EARB regulations, HF Group policies, and the code of conduct across all team activities.
Prepare and present monthly sales performance reports to the Head – Digital Property Business.
Embed a culture of accountability, data accuracy, and continuous improvement across the sales team.

Key Principal Outputs for this Role

Monthly unit sales targets achieved across affordable housing and marketplace portfolios.
Weekly national pipeline report submitted every Monday.
National activations calendar published and executed monthly.
Institutional and agency MOU targets met in line with national partnership goals.
100% CRM data quality maintained across the sales team.
Documented coaching records and performance plans for all direct reports.
High team productivity and morale reflected in NPS scores above 70%.
Satisfactory audit rating maintained.

Key Competencies and Skills

Commercial Leadership: drives team performance through clear target-setting, rigorous pipeline management, and consequence management.
Strategic Planning: translates annual targets into weekly activity plans with measurable milestones.
People Development: coaches, mentors, and builds capability in Team Leaders and Outreach Officers.
Partnership Building: skilled at identifying, negotiating, and activating institutional sales channels.
CRM Discipline: champions data accuracy and real-time reporting as non-negotiable standards.
Communication: clear, confident communicator with internal leadership and external institutional partners.
Results Orientation: persistent focus on conversion rates, pipeline velocity, and target attainment.
Compliance Awareness: strong understanding of KYC, AML, and EARB regulatory requirements.

Minimum Qualifications, Knowledge and Experience

Key Academic Qualifications

Bachelor’s Degree in Business, Sales, Real Estate, Marketing, or a related field.
Membership or willingness to attain membership in the Estate Agents Registration Board (EARB).
Proficient in CRM software and Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Mobile-first working style; comfortable with CRM apps, WhatsApp Business, and digital reporting tools.
Valid driving licence.

Experience

Minimum 8 years of experience in field sales or commercial roles, with at least 3 years in a sales management or team leadership position.
Demonstrated track record of managing a multi-team field sales force to exceed collective targets.
Experience in real estate, banking, insurance, FMCG, or other high-volume sales environments.
Strong network of institutional partners (SACCOs, employers, estate agents) and county-level contacts.
Experience in CRM system administration and pipeline management at a team or national level

End Date 8th June 2026

go to method of application »

Principle Accountabilities

Create systematic and consistent lead generation from project marketing efforts, cold calling, referrals, lead generation services and other forms of media. All engagements to be on the CRM.
Ensure that all client engagements from prospecting to closure are on the CRM.
Conduct surveys to identify price of competing properties on the real estate market and relay the same to their supervisor.
Provide periodic (daily, weekly and monthly) sales reports (client pipeline) to company management on sales operations and generated returns using CRM systems.
Build and maintain relationships with clients by providing support, information and guidance through the entire customer journey.
Participate in the promotion of property sales on organized events such as expos, site activations, mall activations among others.
Follow up and ensure the preparation and approval of documents such as booking forms, offer letters, sale agreements and transfer documents.
Upload customer payment evidence on the CRM for validation.
Ensure customer payment plans are followed up and all collections done on time. Achieve 85% compliance to customer payment plans. Issue cancellation notices through the CRM as per policy.
Ensure all mortgage clients are identified early, their mortgage applications created and tracked centrally.
Ensure compliance with real estate laws and policies when conducting property sales. Act with high levels of professionalism in all client engagements.

Key Competencies and Skills

Excellent communication, influencing and negotiating skills.
Good organization and administrative skills.
High integrity.
A strong team player.
Ability to perform with minimal supervision.
Ability to adopt a flexible approach to meet targets and the needs of the business.

Minimum Qualifications, Knowledge and Experience

Academic & Professional

Diploma or Bachelor's Degree in Business Administration, Marketing, or a related field.
A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint and Microsoft Excel.

Experience

At least 1 years’ experience working as a Marketer/Sales Executive, in the real estate sector.
Experience in using customer relationship management tools.

End Date 31st July 2026

Sales Roles at HF Group

Stand out to recruiters

Sales Roles at HF Group

Stand out to recruiters