Our client in the FMCG sector is seeking a highly driven and experienced Sales Executive (Wholesale Cereals) with strong hands-on field sales experience within Kenya’s food and cereals distribution market. This is a performance-based role requiring strong territory management, distributor relationship building, data-driven tracking, and consistent achievement of aggressive monthly sales targets. The ideal candidate must demonstrate proven success selling directly to food distributors, supermarket chains, and HoReCa accounts.
Key Responsibilities:
- Drive wholesale cereals sales within assigned Nairobi and surrounding territories.
- Achieve and exceed a minimum monthly sales target of Ksh. 1,000,000.
- Identify, onboard, and grow new wholesale accounts and distribution partners.
- Build and maintain strong relationships with: Food distributors, Supermarket procurement teams and Hotel, Restaurant & Catering (HoReCa) buyers.
- Expand product visibility and market penetration.
- Monitor competitor activities, pricing trends, and market dynamics.
- Manage and grow assigned territory independently.
- Maintain accurate CRM records and mobile sales reporting.
- Prepare and submit weekly and monthly performance reports.
- Work closely with operations and supply chain teams to ensure timely order fulfillment.
- Track pipeline performance and implement corrective strategies where necessary.
Minimum Qualifications:
- Bachelor’s Degree in: Business Administration, Marketing, Sales & Distribution, Agribusiness and Food Science.
- Professional certifications in Sales or Supply Chain Management are acceptable.
- Minimum 5 years’ hands-on field sales experience in FMCG / Food Products (Mandatory).
- Experience managing wholesale cereals accounts is highly preferred.
- Direct selling experience to: Food distributors, Supermarket chains and HoReCa accounts.
- Demonstrated experience in: Growing territory sales, independently managing sales pipelines and consistently meeting or exceeding monthly targets.
- Strong understanding of Kenya’s cereals and wholesale food distribution network.
- Computer literacy and CRM system usage is mandatory.
- Valid driving license or reliable mobility is an added advantage.
