Key Responsibilities: Market & Sales Strategy - Conduct market analysis to determine effective sales strategies and pricing policies. Monitor competitor activity and recommend strategies to maintain competitive advantage. Support the creation of sales materials. Customer Acquisition & Account Management - Identify, prospect, and onboard new customers and B2B agents. Maintain and nurture client accounts through upselling, cross-selling, and regular engagement. Provide timely market feedback to management. Product Sales & Promotions - Sell Raino products, including white meat and cold chain solutions. Participate in marketing events, trade shows, and exhibitions to promote products. Innovate and recommend new products or promotional opportunities. Operations & Collections - Ensure timely installation of freezers for clients. Manage receivables and secure payments for all monthly sales. Report issues or delays in collections promptly. Reporting - Submit weekly market analysis, revenue, collection, and leads generation reports. Prepare RTM reports and other ad hoc reports as requested by management. Key Performance Indicators (KPIs): Monthly Sales Target: As rolled out per quarter by the Commercial Lead. Client Acquisition & Conversion: Generate at least 40 leads per month. Convert a minimum of 4 new customers per month. Recruit 40 B2B agents annually. Account Engagement: Ensure all accounts are engaged regularly. Identify upselling and cross-selling opportunities. Keep clients informed of company products and activities. Churn Rate: Maintain churn at or below 18%. Freezer Installations: Complete at least 2 installations per month. Receivables & Collections: Secure payment for 100% of monthly sales by month-end. Reporting: Submit timely and accurate weekly reports. Expected Reports: Weekly market analysis report, Weekly revenue and collection report, Weekly leads generation and conversion report, RTM report.
