The programmes assistant will play a pivotal role in driving enrollment, strengthening brand visibility, and cultivating corporate partnerships for our academic and executive education programs in liaison with the Programmes Manager. The ideal candidate is a dynamic, digitally savvy professional with proven experience in B2B and B2C marketing, developing educational products and solutions, and a general understanding of the media and communications landscape in Kenya and the wider region. Key responsibilities: Craft compelling content for campaigns, brochures, email newsletters, blogs, and social media tailored to different target segments. Drive participant recruitment for academic courses, and executive education offerings through advertising, cold calling and other marketing activities. Assist in managing the execution of paid and organic digital marketing campaigns (Google Ads, LinkedIn, Facebook, Instagram). Coordinate lead generation campaigns and conversion strategies such as organizing webinars, workshops, and thought leadership events to showcase faculty expertise and program value. Develop proposals, pitch decks, and presentations for strategic clients and partners. Qualifications, Experience and Skills required: Bachelor’s degree in marketing, Communications, Business, or a related field. At least 1 year of experience in marketing, communications, business development, or sales within education, media, creative or related sectors. Ethical conduct and adherence to research protocols and guidelines. Adaptability and willingness to learn new skills and methodologies. Effective communication skills, both written and verbal. Excellent organizational and time management skills. Strong attention to detail and accuracy in data collection and analysis. Ability to work independently and collaboratively within a multidisciplinary team.
