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Lead the editorial vision of BBC Great Lakes, ensuring content reflects the multifaceted nature of our diverse audience and upholds high editorial standards for reporting without fear or favour. Develop and implement innovative strategies to enhance audience reach and engagement, capitalizing on digital and social platforms and analysing audience data to inform editorial decisions. Identify and respond to key regional issues and trends, advising on story angles, presentation, and coverage in collaboration with reporters, producers, and correspondents in Africa and beyond. Oversee the editorial process from conception to production, ensuring thorough research, fact‑checking, timely delivery, and strong responses to breaking news while maintaining high journalistic standards. Foster a culture of creativity, innovation, and professional growth, mentoring a diverse team of journalists, encouraging new formats and technologies, piloting ideas, and measuring their impact. Build strong internal and external partnerships, working closely with other departments and engaging contributors, experts, and influencers to enrich storytelling and align with the BBC’s mission. Represent BBC Great Lakes in external forums, champion workforce diversity, manage the budget responsibly, and find economies of scale in using central BBC material.