nalize marketing, patient engagement, and front-office strategies in alignment with the hospital’s operational objectives under the direction of the COO. The role ensures effective patient acquisition, service utilization, and seamless patient experience from initial contact through service delivery, while supporting brand positioning and data-driven decision-making. Key Responsibilities Marketing & Patient Acquisition Execution: Implement hospital marketing strategies to drive patient acquisition and service uptake by managing telemarketing and digital platforms, converting inquiries into appointments, and overseeing digital campaigns to enhance visibility, engagement, and service awareness. Front Office & Patient Experience Management: Supervise front office operations including patient reception, registration, and appointment scheduling, ensuring efficient patient flow, reduced waiting times, and a seamless, high- quality patient experience at all initial points of contact. Insurance & Corporate Coordination: Ensure timely insurance verification, pre- authorizations, and coordination of claims processes while maintaining and strengthening relationships with insurers and corporate partners to support access and continuity of care. Interdepartmental Coordination & Service Utilization: Promote internal referrals and coordinate with clinical, diagnostics, pharmacy, and support teams to ensure patients complete recommended car
