Solar Panda is a social enterprise providing smart, low-cost solar power to communities across Africa, enabling families and small businesses to flourish and grow. Our high-quality solutions provide customers living without electricity access to clean, safe and sustainable solar energy through a unique rent-to-own business model.
What You Will Do:
- Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
- Treat radio and road shows as core growth channels, not secondary tactics
- Plan and deliver roadshows, market activations, pop ups, and community events across Kenya
- Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent
- Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography).
- Strategy, insight & campaigns - Map the Kenyan customer journey from awareness to purchase
- Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers
- Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing
- Design campaigns that are practical, measurable, and sales focused
- Social media & content direction - Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone
- Work with photographers or content creators when needed
- Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used
- Budgeting, reporting & accountability
- Propose marketing budgets and campaign spend - Track costs vs outcomes
- Report clearly on leads, conversions, and sales impact
- Be comfortable answering the question: What did we get for this spend?
- Internal communications - Share wins internally, strong agents, great activations, customer stories
- Capture testimonials and success stories from the field
- Help the wider team see whats working, where, and why
- Support internal alignment between Sales, Operations, and HQ
Qualifications:
- Comfortable being both strategic and scrappy
- Happy in the field, not just in slides
- Organized, decisive, and execution focused
- Confident managing suppliers and budgets
- Data aware: you care about results, not just activity
- Curious about customers and grounded in real market insight
- Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners
- Comfortable spending significant time in the field, including upcountry travel
