lead execution of marketing and brand strategies across the client’s entities to drive revenue, market share, and profitability. The role translates strategy into effective consumer, digital, and trade marketing initiatives while ensuring strong in-market execution. Working closely with Sales and cross-functional teams, the role oversees end-to-end campaign delivery, budget management, and brand consistency, while providing leadership to the Marketing team. DUTIES & RESPONSIBILITIES: Marketing & Brand Execution Leadership Translate brand and business strategies into clear, actionable marketing plans and ensure flawless execution across all consumer, trade, and digital touchpoints. Lead end-to-end delivery of integrated marketing campaigns, brand activations, and promotional programs across assigned categories. Ensure strong and consistent brand positioning, messaging, and visual identity across all channels and markets. Provide oversight and direction to the marketing team to ensure alignment and execution excellence at brand level. Co-lead the innovation and renovation strategy and funnel through market insights Consumer & Market Activation Lead the design and execution of consumer engagement strategies to drive brand awareness, penetration, and loyalty. Oversee below-the-line (BTL), experiential marketing, and field activation programs to ensure strong market impact. Use consumer insights and market feedback to continuously refine activation strategies and
