Marketing & Communication Officer at Co-operative Bank of Kenya

The Role

Specifically, the successful jobholder will be required to:

• Oversee the development and implementation of strategic marketing initiatives with a focus on growing business volumes, customer base, and income.

• Develop models to increase the organisation’s market share and conduct regular performance reviews of products and services.

• Develop and implement initiatives for maintaining strong relationships with existing customers and building new relationships that guarantee business growth.

• Work with service providers to develop appropriate designs and artwork for company marketing materials.

• Drive marketing initiatives across various media and advertisement channels.

• Carry out market intelligence and research to identify COBSS’s needs and develop responsive products.

• Ensure thorough cost management and continually benchmark against market competition to adopt best practices for new business.

• Champion and deliver world-class customer service within the company’s Service Level Agreements.

Skills, Competencies and Experience

The successful candidate will be required to have the following qualifications:

• A Bachelor’s degree in a business-related field from a recognised university, with at least three years’ experience in sales and marketing, management, customer service, or related roles.

• Computer literate with thorough knowledge of various banking products.

• Excellent communicator with strong analytical and presentation skills; ability to work effectively in a diverse and collaborative team environment.

• Results-driven with a demonstrated track record in networking, selling, and influencing, as well as the ability to identify new opportunities.

• Excellent interpersonal skills with the ability to build long-term, high-quality, and trusted relationships.