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The Marketing & Analytics Lead drives demand generation, growth, and market intelligence across Shamiri’s offerings by owning marketing strategy, performance analytics, and growth experiments. The role applies rigorous, data-driven marketing practices to expand reach, conversion, and revenue across B2B, B2C, and institutional audiences. Roles and Responsibilities include: Growth Marketing Strategy and Execution, Demand Generation and Funnel Ownership, Marketing Analytics and Performance Measurement, Growth Experiments and Optimization, Market and Customer Intelligence, Business Development and Revenue Support, Systems, Tools and Workflow, Ownership of Outputs and Accountability.