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The job holder shall be responsible for developing and executing the Authority’s digital communication strategy and overseeing multimedia production to enhance brand visibility, public engagement, and reputation management. Duties & Responsibilities: Develop and execute digital communication strategy; Oversee digital platforms, social media, and website management; Lead multimedia production (videos, animations, podcasts, documentaries); Manage SEO, SEM, and digital advertising campaigns; Analyze digital performance and provide insights; Manage digital communication budgets and partnerships; Implement corporate initiatives and M&E frameworks; Implement corporate initiatives in the Unit: Performance Management, Audit, Integrity, Quality Management Systems, and Risk Management; Support staff career development and performance enhancement within the unit, ensuring alignment with departmental goals.