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To drive institutional and group revenue growth by generating qualified B2B leads, supporting sales closures, and positioning the hotel as a reliable base for long-stay, corporate, NGO, government, and AFCON-related clients. This is NOT a social media role. This role focuses on revenue pipelines, institutional relationships, and lead generation — not likes, influencers, or daily posting. Key Responsibilities: Identify and target NGOs, corporates, government bodies, training firms, and AFCON-linked organizations; Build and manage professional sales decks, proposals, and pitch materials; Execute direct outreach campaigns (email, LinkedIn, professional WhatsApp); Generate qualified leads and coordinate site visits and walkthroughs; Support the sales team with follow-ups and proposal tracking; Maintain a structured lead-to-revenue pipeline tracker; Assist in AFCON positioning and institutional readiness messaging. Key Performance Indicators (KPIs): Number of qualified institutional leads generated per month; Number of site visits arranged; Number of proposals issued; Revenue influenced (tracked jointly with sales); Conversion rate from lead to booking.