What You’ll Be Responsible For: Content Creation & Optimization: Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority. Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage. Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries). Develop landing pages and conversion-focused copy that turns traffic into qualified leads. Inbound Marketing Execution (Beyond SEO): Execute inbound campaigns across multiple channels, including: SEO & content marketing, Lead magnets (guides, checklists, playbooks, resources), Social media content that supports inbound distribution, Website and landing page experiences. Understand how content, distribution, and conversion work together in a full inbound funnel. Lead Magnets & Conversion Assets: Plan and build lead magnets that solve real user problems and capture demand. Write copy for gated assets, CTAs, thank-you pages, and follow-up flows. Collaborate with marketing and design teams to improve conversion rates. Research & Strategy: Conduct deep research on industries, competitors, and audience pain points. Identify content gaps and opportunities across the inbound funnel. Translate insights into strong content angles and inbound campaigns. Stay up to date with SEO, inbound, AI-search, and content distribution trends. Analytics & Performance: Monitor and evaluate content and inbound performance using: Google Search Console (GSC), Google Analytics 4 (GA4), SEMrush, Ahrefs, AIO. Optimize content based on performance, engagement, and conversion data. Make decisions rooted in outcomes, not just traffic. What We’re Looking For: Must-Haves: Proven experience as an Inbound Marketer, Content Marketer, or Content Writer. Strong understanding of SEO, search intent, and inbound funnels. Ability to create content that drives value, not fluff. Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools. Excellent written English with strong storytelling and persuasion skills. Portfolio showing results-driven inbound or content work. Understanding of how AI is changing content discovery and search. Familiarity with social media as a content distribution channel.
