key responsibility for the strategic business growth initiatives in Asset Finance Department, management of the growth and maintenance of Asset Finance (HP & IPF) portfolio and cross selling other bank products to Asset Finance customers. Key Responsibilities: Formulating strategic direction for the Asset finance department to the business segments i.e., Personal Banking, Premium Banking, Business Banking and Corporate & Institutional Banking. Implementing strategic plans to maximize returns on the bank’s investments in HP and IPF Products in collaboration with business segments. Identify viable investment opportunities for HP and IPF in the market. Evaluate key macro-economic indicators and guide the Bank on their likely impact on the Bank’s Investments on HP and IPF. Ensure that the HP and IPF book is monitored and evaluated on a continuous basis and reported to management periodically and accordingly. Lead, motivate and create a good working environment for all staff to enhance individual productivity and performance including an effective performance appraisal plan as per the Bank’s high-performance guide. Responsible for individual and team annual performance objectives and target setting. Responsible for reviewing regularly performance against agreed target/objective. Coach and provide feedback to direct reports to enhance their performance and growth. In collaboration with critical stakeholders, responsible for identifying and de