Our client is seeking a Group Marketing Executive that will be responsible for developing and executing integrated marketing strategies across all subsidiary companies under the company. The role requires a creative, analytical, and results-driven professional capable of managing multi-industry campaigns, digital platforms, branding initiatives, and lead generation strategies. This position plays a critical role in strengthening brand positioning, increasing market share, and driving business growth across the group. Core Duties and Responsibilities: Marketing Strategy & Planning: Develop and implement comprehensive group-wide marketing strategies. Create annual marketing plans and budgets for each subsidiary. Align marketing objectives with overall business goals. Brand Management: Ensure brand consistency across all subsidiaries. Oversee brand positioning, messaging, and visual identity. Develop brand guidelines for the company and its subsidiaries. Digital Marketing & Online Presence: Manage social media platforms, websites, and digital campaigns. Oversee content creation (graphics, videos, blogs, newsletters). Implement SEO, email marketing, and paid advertising strategies. Track digital analytics and optimize campaigns accordingly. Campaign & Promotions Management: Plan and execute promotional campaigns for agriculture products, events, logistics services, and e-commerce offerings. Coordinate product launches and marketing activations. Work closely with sales teams to generate qualified leads. Market Research & Analysis: Conduct market research and competitor analysis. Identify new market opportunities and customer segments. Prepare performance reports with actionable insights. Stakeholder & Vendor Coordination: Liaise with designers, printers, media agencies, and external partners. Coordinate marketing activities with subsidiary managers.
