Job Purpose
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
Provide technical oversight, focusing on strategy rather than day-to-day execution
Media Buying & Campaign Structure Guidance
Advise on campaign architecture, budget allocation, bidding strategies, and pacing
Ensure adherence to platform-specific best practices and optimization frameworks
Audience & Targeting Strategy
Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
Guide segmentation strategies aligned to B2B customer journeys
Conversion Tracking & Analytics
Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
Oversee
