Our client is seeking a creative and highly energetic Digital Marketing Executive to lead social media marketing, brand activations, and promotional campaigns for their portfolio within the Food & Beverage sector. This role requires a hands-on marketing professional who enjoys creating engaging content, managing influencer partnerships, and executing brand activations across hospitality venues and events. Key Responsibilities: Capture engaging content including photos, videos, Reels, TikTok videos, and live streams during brand activations and events. Develop and manage content across social media platforms. Produce engaging in-house content including product highlights and behind-the-scenes features. Ensure consistent and timely posting aligned with current social media trends. Identify and collaborate with UGC creators, micro-influencers, and social media personalities. Build relationships with food bloggers, wine bloggers, and lifestyle influencers. Manage influencer campaigns and track engagement performance. Plan and execute wine tastings, whisky masterclasses, and product launch events. Support brand activations in bars, restaurants, hotels, and retail outlets. Identify opportunities to participate in local food and beverage festivals and events. Train staff to confidently promote products during events and activations. Encourage staff participation in brand promotion through their personal social media platforms. Monitor social media trends and consumer behavior within the F&B sector. Provide insights and recommendations to strengthen brand presence and engagement.
