Consumer Marketing Manager at Spotify

This position is available through a third party as a Long-Term Contractor.

What You'll Do

• Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets

• Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution

• Use on-platform and off-platform insights to identify audience behaviors, market opportunities, and growth drivers that inform marketing strategy

• Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners

• Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences

• Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration

• Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies

• Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts

• Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

Who You Are

• You have a minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa

• You have experience working across multiple Sub-Saharan African markets or regional campaigns

• You are experienced in brand strategy, consumer insights, digital marketing, media, and/or project management

• You have delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments

• You know how to translate consumer and cultural insights into effective marketing strategies and campaigns

• You are comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness

• You can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality

• You are a collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities

• You have a proactive, solutions-oriented mindset and are comfortable operating in fast-moving environments

• You care deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences

Where You'll Be

• This role is based in Nairobi, Kenya

• This position is available through a third party as a Long-Term Contractor