The Category Manager is responsible for the full commercial performance of assigned product categories, including sales growth, margin optimization, assortment planning, supplier negotiations and inventory management. This role directly impacts store profitability and customer value proposition. ROLE PROFILE: Develop and execute the category strategy to achieve sales growth, margin and market share targets. Lead commercial negotiations with suppliers, including pricing, rebates, promotional funding and contract terms. Manage category P&L performance, ensuring optimal balance between revenue growth and profitability. Define and optimize product assortment (SKU mix) based on customer insights, sales data and competitive analysis. Drive pricing architecture and promotional planning to maximize traffic, basket size, and gross margin. Collaborate with Supply Chain to ensure strong inventory management, minimize stock-outs and improve stock turnover. Monitor competitor activity and market trends to identify opportunities for innovation and differentiation. Develop and execute the category strategy to achieve sales growth, margin and market share targets. Lead commercial negotiations with suppliers, including pricing, rebates, promotional funding and contract terms. Manage category P&L performance, ensuring. REQUIREMENTS: 3-5 years in retail buying, category management, or commercial roles. Experience in modern trade retail preferred. Strong supplier negotiation experience. Exposure to FMCG environment is a plus. Strong analytical capability. Stakeholder management.
