Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs. Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking. Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications. Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching. Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms. Drive adoption of insights and tools rather than owning platform build. Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate commercial, financial, and operational signals into actionable insights. Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.
