MSH
M.P. Shah Hospital
Brand Officer at M.P. Shah Hospital
KenyaFull Time
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M.P. Shah Hospital
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Job Purpose
The overall purpose of this role aims at building relationships with both internal and external clients to realize new markets and retain existing clients by managing different accounts to ensure maximum visibility and attain revenue growth.
Responsibilities and Accountabilities
Content and proposals development- Creative content and information development for communications, proposals, campaigns and Public Relations Initiatives to executing visibility growth campaigns and events for the different accounts handled.
Planning- Facilitate decision making and provide guidelines on plans for meetings, campaigns and industry events with excellent time management and organization.
Communications and PR initiatives- Facilitating Formal and timely corporate communications during campaigns, events and all Public Relations initiatives.
Internal and External relationships management- Ensuring an In-depth knowledge of the industry and its current events to facilitate business relations internally and externally.
Reporting- Give reports of activities on a weekly, monthly and as when required concerning accounts handled.
Key Performance Indicators
Brand visibility index
New business volume
New patient volume
50% conversion of the target marketing campaign
Execution of visibility/ marketing campaigns per month
Minimum Qualifications, Regulatory & Legal Requirements
Degree in business administration, marketing, public relations or related course
A diploma in either CPA, CFA, CIMA etc.
2 years’ experience in Communication, Marketing or Public Relations
Proven marketing campaign experience.
Experience with digital marketing forms such as social media marketing and content marketing.