role
The Behaviour Change Specialist will lead the development and execution of marketing strategies that accelerate adoption, sustained usage, and positive customer behaviour change toward electric cooking solutions across BURN’s electric markets, including Kenya, Tanzania, Ghana, Mozambique, and future expansion markets.
The role focuses on driving the transition from traditional cooking methods to electric cooking by influencing customer awareness, trial, correct usage, and long-term habit formation. This role works closely with agent networks, customer experience teams, commercial teams, product teams, creative teams, and the market research team to design and implement marketing initiatives that directly improve business outcomes, including customer acquisition, product usage, repayment performance, and carbon credit generation.
The Head of Marketing will also support marketing initiatives across all route-to-market models, helping accelerate community-level adoption of electric cooking solutions. The role also leads the Agent Training team, ensuring agents are equipped with the knowledge, tools, and messaging needed to effectively educate customers and drive adoption of electric cooking solutions. .
Duties and Responsibilities
Customer Behaviour Change & Adoption
Design and implement behaviour change marketing strategies that accelerate the transition from traditional cooking methods to electric cooking solutions.
Develop
