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The incumbent will be responsible for growing liability products and cash management solutions for the Bank’s clientele. Additionally, they will work with the respective Branch Managers to proactively create and exploit business opportunities for sourcing liability to achieve business targets. Key Responsibilities: Identifying and developing new profitable business relationships through outdoor sales and new market exploitation. Develop and nurture relationships with the clients to ensure that the Bank maximizes the Business potential/wallet size of the customer. Develop more business from the existing clientele – i.e., increase share of wallet by cross selling all personal & Business banking products to all the existing and potential customers. Preparation of all reports required to monitor work progress – daily, weekly, and monthly. To proactively call customers and promptly respond to calls as per the SLA and ensure high customer satisfaction. To prepare regular call reports and obtain & provide market, customer and competitor information and feedback to management to facilitate decision making. Continually recommend improvements and adaptations to existing systems, processes, and structures to ensure current and future viability of the relationships. Any additional roles may be assigned from time to time.