Develop and execute the company’s B2C and/or B2B sales strategy to meet and exceed enrollment and revenue targets. Identify and convert leads from multiple channels (digital, referrals, partnerships, institutions, etc.). Lead, coach, and motivate the sales team to deliver consistent results through data-driven performance management. Build and manage relationships with schools, universities, and corporate training partners. Work with the marketing team to align lead generation and conversion strategies. Track sales performance metrics and report on conversion rates, pipelines, and revenue. Prepare, monitor, and report on budgets related to sales/admissions and customer experience initiatives. Analyze existing sales and CX processes to identify and address gaps. Analyze CRM and CX data to inform strategy, forecast sales, and report on trends to leadership. Develop and implement scalable sales frameworks suitable for expansion into new geographies and verticals. Establish and monitor sales processes, trackers, and Service Level Agreements (SLAs) for the sales function. Collaborate with Product and Marketing teams to attract and enroll students aligned with new program offering. Recruit, train, and mentor a high-performing sales and CX team. Foster a culture of continuous improvement and customer-centricity within the team. Collaborate with product, academic, and marketing teams to align learner needs with business goals. Represent the voice of the customer in strategy and product meetings. Work closely with Tech and Data teams to streamline and automate sales processes. Strengthen the synergy between Sales and Marketing to optimize lead conversion. Ensure full automation of the sales function, enabling efficient data capture and analysis. Able to manipulate data using data analytics/data visualization tools such as Power BI. Utilize dashboards and analytics to inform decision-making and improve customer journey touchpoints. Develop and implement strategies to improve customer interactions across multiple channels. Analyze customer feedback and data to identify pain points and enhance the overall customer journey. Design and enforce customer service standards to ensure consistent and exceptional service delivery. Train staff on customer-centric approaches and best practices to foster a customer-focused culture. Monitor key performance indicators (KPIs) related to customer satisfaction, retention, and loyalty, providing regular reports to senior management.
