We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing.
This is not a traditional media buying role focused only on dashboards and optimization.
Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions.
You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.
What You’ll Be Doing
Own and scale Facebook & Instagram ad campaigns from ideation to execution
Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
Handle $10K–$250K+ monthly ad spend budgets with performance accountability
Creative Strategy (Primary Focus)
Develop original ad angles, hooks, and messaging frameworks
Write clear, high-converting creative briefs for designers and video editors
Lead UGC direction, including scripting, storytelling, and video concepts
Contribute directly to ad concepting and campaign narratives
Continuously test new creative ideas and iterate based on performance
Performance & Optimization
Analyze performance daily and make data-driven decisions
Identify winning creatives and scale them effectively
Optimize campaigns
