Core Responsibilities: Customer Prospecting, Acquisition & Market Expansion: First-hand knowledge of and network building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya). Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units. Actively execute the acquisition of the prospects as per the targets. Relationship Management: Build and maintain long relationship with the Customer to generate trust. Market and story tell our brands and products and services – existing and new. Keep the customer engaged actively via virtual & in person client engagement. Customer-wise Sales Growth & Forward Planning: Managing primary wholesalers, importers and agents. Monitor key accounts performance and drive business optimization and growth in range, variety and frequency. Order Processing & Fulfilment Planning: Timely order placement into the system. Timely, collaborative communication with the relevant Teams. Proactive sharing of information with the customer. Develop and execute fulfilment plans with the customers. Market Insights & Learnings: Actively and dynamically know our consumers, customers, markets, competitors, opportunities. Learn from behaviors of customers/consumers to understand them better. Provide the Company with marketing/sales intelligence to drive market leadership. Have a good understanding and leveraging on local culture. Understand the customers business, their clients, the challenges, the pain points, and the areas of growth. Differentiation & Innovation Commercialization: Actively innovate offerings through in-depth and extensive customer and consumer driven insights. Proactively drive new offerings in the market execute commercialization. Drive Universe Depth & Spread in Markets: Execute sales and distribution plan for all business units in the focus regions as per this JD. Drive sustainability through the spread of multiple universe offerings in core markets and through key customers. Brand Positioning & Buyer Experience: Deeply understand and drive our Brands products & services in the market. Proactively engage with customers on brands and products all the time.
