Key Responsibilities
- Drive Account Sales Growth: Develop and execute customer sales plans to achieve revenue, volume, sell-in and sell-out targets.
- Manage Key Customer Relationships: Build strong relationships with buyers, branch teams and other customer stakeholders, supporting Joint Business Plans (JBPs) and customer reviews.
- Deliver Distribution & Availability: Maximize product listings, assortment, outlet penetration, on-shelf availability and new product launches across assigned accounts.
- Lead In-Store Execution: Ensure high standards of merchandising, visibility, pricing, planogram compliance and perfect-store execution.
- Execute Promotions & Commercial Plans: Coordinate account promotions, seasonal campaigns and e-commerce activities, ensuring effective execution and return on investment.
- Forecast & Monitor Performance: Prepare accurate sales forecasts, track performance against targets and implement timely recovery plans where gaps arise.
- Leverage Data & Insights: Analyze account, outlet, category, brand and SKU performance to identify growth opportunities, risks and competitive threats.
- Manage Commercial Compliance: Monitor credit, collections, claims, rebates and deductions while supporting timely account reconciliation.
- Drive Cross-Functional Collaboration: Partner with Trade Marketing, Marketing, Category, Finance, Supply Chain and Customer Service to deliver customer plans and improve order fulfilment.
- Lead Field Execution: Provide clear priorities and performance follow-up to merchandisers, sales representatives, promoters and agency teams supporting assigned accounts.
Key Performance Indicators
Success will be measured against:
- Revenue, volume, sell-in and sell-out growth
- Forecast accuracy and order conversion
- Distribution, availability and assortment compliance
- In-store visibility and perfect-store execution
- New product listing and launch execution
- Promotional effectiveness
- Customer service and order fulfilment
- Debt, claims and deduction resolution
- Outlet visit productivity
- JBP implementation and delivery against agreed milestones
- E-commerce availability and sales performance.
Key Skills & Competencies
- Account management, planning and customer negotiation
- Sales forecasting, target management, and recovery planning
- Retail execution, merchandising, and perfect-store discipline
- Data analysis, reporting, and insight generation
- Stakeholder management and cross-functional collaboration
- Problem solving, ownership, and disciplined follow-through
- Coaching and coordination of field and agency teams
- Proficiency in Excel, PowerPoint, sales reporting, and customer portals.
Qualifications.
- Bachelor’s degree in business, Sales, Marketing, Commerce, or a related field.
- 3–4 years of relevant sales experience, preferably within the FMCG industry and in a territory or field sales role. Prior experience managing the Majid account will be a distinct advantage.
- Demonstrated experience in sales target delivery, distributor/customer management, and retail execution.
- Valid driving license
