EEC
Emerge Egress Consulting
Social Media & Content Officer-Nairobi at Emerge Egress Consulting
KenyaFull TimeMid-Senior Level
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Emerge Egress Consulting
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Role Objective
Core Duties and Responsibilities
Design high-converting digital ads, graphics, and visual assets tailored to specific digital platforms.
Produce short-form video content aligned with current trends and brand voice.
Maintain an active brand presence across Facebook, X (Twitter), YouTube, Instagram, LinkedIn, TikTok, etc and company websites.
Monitor channels daily, responding promptly to comments, messages, and inquiries to foster meaningful community engagement.
Track social media mentions and industry conversations to manage brand reputation and address feedback proactively.
Develop and execute comprehensive social media strategies aligned with overall business goals.
Plan, manage, and maintain a centralized content publishing calendar for digital marketing, sales initiatives, and competitive positioning.
Design and execute targeted paid digital advertising campaigns across Meta, LinkedIn, and Google Ads to drive leads and sales.
Track, analyze, and report on key performance metrics (ROI, reach, engagement, traffic, and conversions) using tools like Google Analytics.
Optimize website and blog content with SEO best practices to expand organic search visibility.
Conduct regular market research and competitor benchmarking to optimize campaign performance and content formats.
Perform any other relevant duty assigned.
Job Specifications and Qualifications
Bachelor's Degree or Diploma in Marketing, Communications, Fine Arts, Information Technology, Business Administration, or a related discipline.
3+ years of proven professional experience in social media management, content creation, or digital marketing.
A strong portfolio demonstrating creative content design, copywriting, and successful social campaigns.
Proficiency in graphic design tools (e.g., Adobe Creative Cloud, Canva, Photoshop, Illustrator) for visual content creation.
Familiarity with social media management software (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
Key Competencies
Excellent written, verbal, and visual communication skills with high attention to detail.
Strong project management abilities with a track record of handling multiple deadlines simultaneously.
Understanding of digital marketing trends, audience segmentation, and paid ad campaign mechanics.
Creativity and commercial awareness
Customer-oriented approach