GNB
Girls Not Brides
Social Media and Content Officer at Girls Not Brides
KenyaFull TimeMid-Senior Level
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Girls Not Brides
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ABOUT YOU
You are a creative and audience-focused communicator with a passion for visual storytelling, social media, and digital engagement. You enjoy experimenting with different formats, identifying creative ways to communicate ideas, and producing content that connects with audiences.
You are organised, adaptable, and comfortable managing multiple content requests while maintaining high standards of quality and consistency. You understand the importance of accessible, inclusive and ethical communications and enjoy collaborating with colleagues to bring stories to life across multimedia and social media channels.
Job location** **
Nairobi, Kenya / Mexico City, Mexico
Working as a global team, all Girls Not Brides' team members may from time to time be expected to work outside normal working hours (e.g., early morning or early evening) this is
not a regular occurrence and is only to accommodate collaboration of teams across different time zones. This role may require some international travel, as necessary
Accountable To
Communications Manager
Salary range** **
Contract
KEY RESPONSIBILTIES
Social media and digital audience engagement
Develop and implement social media strategies, plans and approaches, translating communications strategies and plans into effective social media activity that supports external engagement and organisational goals.
Develop and deliver tailored social media plans, calendars, scheduling, and content (copy/visuals) aligned to organisational brand, messaging, moments, key audiences, and priorities.
Contribute to regular audience mapping and analysis with colleagues across external engagement, feeding in insights from social media performance, trends, and opportunities.
Work closely with the Senior Digital Communications Officer to ensure aligned digital journeys for key audiences based on channel insights and performance.
Monitor and evaluate social media performance, using data, audience insight and trends to continuously improve audience engagement and inform adaptation of social media approaches.
Manage day-to-day social media activity independently, proactively monitoring key audiences and identifying and acting on emerging opportunities within agreed priorities and escalating issues where appropriate.
Works proactively with colleagues across teams to integrate timely and strategic social media approaches in planning for key moments, campaigns, launches, and other activities.
Work collaboratively with media and communications colleagues to identify and respond to relevant breaking news, emerging opportunities, and organisational priorities through timely social media activity, using judgement to determine appropriate approaches and escalating where required.
Digital communications and creative content
Produce engaging, high-quality multimedia content, communications materials and collateral, including graphics, videos, photography and other communications assets that support organisational priorities, publications, and influencing moments.
Develop creative concepts and narrative approaches for content that translate organisational priorities into compelling content across digital channels, publications, campaigns and influencing moments.
Apply editorial judgement to ensure all multimedia content is accurate, inclusive, accessible and aligned with organisational messaging, visual brand identity, and ethical storytelling principles.
Work collaboratively with communications colleagues to develop approaches that strengthen written content, media opportunities, publications and other communications outputs through multimedia storytelling.
Identify and maintain a bank of independent creative suppliers and partners, including designers, illustrators, photographers, videographers and other content producers, coordinating commissioning, contracting and delivery within agreed projects and budgets.
Ensure visual consistency and adherence to brand standards across communications outputs and provide visual guidance and support to colleagues across the Communications Team and wider organisation where appropriate.
Communications Team engagement
Work closely and collaboratively with other communications team colleagues to deliver integrated communications.
Work collaboratively as part of cross-functional project teams, partnering with colleagues across the organisation to support the development of communications plans, approaches, and content gathering aligned to organisational priorities.
Support report design and visual presentation of organisational materials.
Support the maintenance of communications assets, content libraries, and editorial resources to support efficient content production and knowledge management.
Contribute to the development and maintenance of Communications Team content calendars and forward planning processes, ensuring social media activity, multimedia content and creative production are coordinated with wider communications priorities and key moments.
Contribute to the Communications Team planning, learning, and connection, contributing to a high-performing, cross-geography team.
Undertake monitoring and evaluation to inform and support learning and improved audience engagement over time.
Contribute to other cross-team communications activities as required.
Wider Organisational Responsibilities
Support copywriting, proofreading and translation of communications outputs across our core languages as required
Commit to the mission and vision of Girls Not Brides, putting these at the forefront of all planning, work and actions.
Uphold the core values of Girls Not Brides in all areas of work and interactions with colleagues, members, partners, and other stakeholders.
Comply with Girls Not Brides' policies and processes, including for safeguarding, diversity and inclusion, the code of conduct and data protection.
Ensure that internal databases and monitoring information are kept fully up-to-date.
Commit to ongoing personal development and learning.
Fulfil any other reasonable requests for the advancement of Girls Not Brides.
QUALIFICATIONS & EXPERIENCE
Essential
Experience in digital communications, social media communications, or related fields in the not-for-profit sector, an international /intergovernmental organisation, a social movement, or social enterprise.
Demonstrable experience developing and delivering social media content and approaches across multiple platforms, with an understanding of how content should be adapted for different audiences and channels.
Experience creating engaging content, including graphics, video, photography, multimedia assets and written content.
Experience using audience insight, analytics and performance data to inform content planning and improve engagement.
Experience applying brand guidelines and visual communication principles across a range of communications materials and platforms.
Strong social media planning skills across platforms such as LinkedIn, Facebook, YouTube, and Instagram, and experience using social media scheduling and monitoring tools.
Strong graphic design and visual storytelling skills.
Experience using Adobe Creative Cloud Suite, Canva, CapCut, or similar design and video editing tools.
Strong understanding of branding, accessibility, audience engagement and platform-specific content requirements.
Ability to manage multiple creative projects and deadlines.
Desirable
Experience working within thematic areas of child marriage, girls' education, sexual and reproductive health and rights (SRHR), and related fields.
Experience with video production, photography or animation.
Experience designing reports, publications or long-form communications materials.
Proficiency in additional languages, especially French and Spanish.
Experience living and/or working in Asia, Africa, and/or Latin America & the Caribbean.