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Axmed
Senior Communications & Brand Manager at Axmed
KenyaFull TimeMid-Senior Level
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Axmed
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About the Position:
We have a bold ambition that will impact the lives of billions of patients. We are looking for an exceptional communications leader to make sure the world knows it and convince the relevant stakeholders to join our mission. This is a senior individual-contributor role for a builder and operator. This role comes with significant autonomy, direct access, and an equal high bar for ownership and impact. You will have the mandate to shape how Axmed shows up in the world. You will own our communications strategy, creative ambition, narrative, brand presence, thought leadership, and external visibility.
This is a sleeves-up, hands-on, high-energy role. We expect roughly 70–80% of this role to be hands-on execution, supported by strong strategic judgment and ruthless prioritisation. You will set the strategy and personally bring much of it to life: writing, editing, publishing, building decks, shaping campaigns, developing executive content, briefing agencies and partners, improving our digital presence, testing new formats and channels, using data to understand what works, and continuously shipping.
The mandate is simple: make Axmed impossible to ignore among the audiences that matter to our mission and growth.
The Person We're Looking For:
You are passionate about what you do and an unusually strong communicator and exceptionally skilled storyteller who combines strategic judgment with very high execution capacity.
You can zoom out far enough to shape a company narrative and zoom in close enough to obsess over a headline, slide, caption, sentence, or call to action.
You thrive in fast-paced, tech-first environments and are comfortable operating without a large team, large budget, or elaborate process. Faced with ambiguity, you create clarity. You would rather test a strong idea, learn from the response and improve it than spend weeks perfecting a communications plan nobody sees. You have worked in healthcare before and are intellectually curious enough to become genuinely expert in the subjects Axmed has a right to lead on.
You should bring:
Extreme ownership, pace, curiosity, resourcefulness, and attention to detail.
Exceptional writing, editing, messaging, and storytelling ability.
A strong instinct for what makes an idea interesting, credible, distinctive, and shareable.
Experience building communications, brand, content, or thought leadership in a fast-moving startup.
The ability to translate technical or complex subject matter into communication that senior stakeholders can quickly understand.
Experience working directly with CEOs or senior executives on thought leadership and external positioning.
Strong digital and social instincts and an understanding of how content actually travels.
Comfort with communications analytics and using evidence to improve performance.
High proficiency with modern AI tools and a desire to build agentic and automated ways of working.
Experience in global health, pharmaceuticals, healthcare, technology, marketplaces , or another complex multi-stakeholder environment would be highly valuable.
What Success Looks Like:
The right people know Axmed and why it matters. We build awareness and recognition as a leading global health procurement infrastructure player.
Axmed has a distinctive voice. Our narrative is clear, memorable and associated with the issues we want to lead.
Our ideas travel. We earn media coverage, partner amplification, speaking opportunities and engagement from influential stakeholders.
Our leaders are influential voices. Their perspectives earn attention, invitations and opportunities from the right audiences.
Major moments break through. Launches, partnerships, market entries, fundraising and other milestones reach and influence priority audiences.
Communications drives growth. Our work generates partner, commercial, platform, investor and donor opportunities.
We achieve disproportionate output. AI, automation and strong systems enable greater speed and quality than our team size would suggest.
We know what works. Data guides which narratives, formats, channels, audiences and campaigns we invest in.
What you'll Own:
Narrative, Positioning & Brand
Own and continuously sharpen Axmed's overarching narrative and positioning.
You will:
Define and evolve the story of Axmed: what we believe, what we are building, why it matters, and why Axmed is uniquely positioned to deliver it.
Translate Axmed's value proposition for different audiences, including procurers, governments, donors, suppliers, pharmaceutical manufacturers, investors, and ecosystem partners.
Protect the quality and coherence of the Axmed brand across external and high-value internal touchpoints.
Content, Thought Leadership & Distribution
Build and run Axmed's external communications engine.
You will:
Own the end-to-end editorial and content strategy across Axmed's owned channels.
Own the right mix of owned, earned, paid and partner distribution to get Axmed's ideas and company moments in front of the audiences that matter.
Personally create and edit high-quality content including articles, social posts, executive communications, case studies, presentations, reports, launch materials, partner stories, video concepts, and other formats.
Identify the ideas, insights, data, customer stories, and market developments Axmed has a right to speak about and turn them into compelling content.
Own Axmed's social media presence and execution across priority platforms.
Experiment continuously with formats, hooks, channels, and distribution strategies to expand reach and engagement.
Use partner channels, leadership networks, ecosystem platforms, events, and collaborators to extend Axmed's reach beyond our owned audience.
Be data centric and track communications performance and continuously improve what we create, where we distribute it, and how we communicate.
CEO & Leadership Communications
You will:
Build a distinctive and credible external voice for Axmed's CEO and other priority leaders.
Translate leadership ideas, experiences, and points of view into high-quality social content, articles, presentations, talking points, interviews, and other communications.
Proactively identify moments where Axmed's leaders should have a point of view rather than waiting for content requests.
Develop a repeatable executive communications cadence rather than treating thought leadership as a series of one-off posts.
Campaigns, Launches & Ecosystem Moments
You will:
Design and execute integrated communications around product launches, market entries, strategic partnerships, fundraising announcements, company milestones, and major commercial initiatives.
Build communications plans that connect narrative, content, social, partner channels, leadership voices, events, and earned opportunities.
Shape Axmed's participation in high-value conferences, panels, roundtables, and ecosystem moments.
Work with external agencies and partners where useful while remaining accountable for the thinking, quality, speed, and final output.
Lead end-to-end PR campaigns
Commercial Enablement
Ensure our communications make it easier for Axmed to win.
You will:
Work closely with Commercial to translate Axmed's proposition into excellent customer- and partner-facing materials.
Create and continuously improve pitch decks, one-pagers, partner briefs, case studies, leave-behinds, presentations, and other high-value collateral.
Build modular content and messaging that teams can quickly adapt for different markets, audiences, and use cases.
Ensure communications is involved early in product launches, market entries, partnerships, and strategic initiatives rather than brought in at the end to "make it look good."
Surface stories, proof points, customer insights, and evidence from across the business that strengthen Axmed's external narrative
Build an AI-Native Communications Function
Use AI and automation to give Axmed disproportionate communications leverage.
You will:
Build AI-enabled workflows and agents that accelerate research, monitoring, content development, repurposing, distribution, analytics, and communications operations.
Establish systems that help Axmed identify relevant conversations, ecosystem developments, partner activity, emerging narratives, and content opportunities quickly.
Help establish responsible ways for teams across Axmed to use AI while maintaining accuracy, judgment, confidentiality, and a distinctive human voice.