Sales Manager at The Luke Hotel

Sales Manager at The Luke Hotel | Iko Kazi

Job Purpose

Leads the hotel's commercial sales and marketing strategy, driving room, conference, banquet, corporate and leisure revenue while building market visibility and managing the sales, events, marketing and revenue functions

Key Responsibilities

Develop and execute the annual sales and marketing plan aligned with hotel revenue and occupancy targets.
Lead corporate, conference, events, leisure, travel trade and group-sales strategies.
Direct Conference & Events Sales Managers, Corporate/Leisure Sales Executives, Marketing/PR Executive and Revenue
Manager.
Build and manage key corporate accounts, agencies, conference organisers and strategic partnerships.
Drive utilisation and revenue from the hotel's 16 conference/banquet halls through proactive pipeline development.
Set sales targets, account plans, activity standards and conversion expectations for the commercial team.
Work with the Revenue Manager and Front Office on pricing, demand forecasts, room inventory and market-segment
strategy.
Coordinate with F&B and Operations on conference packages, banquet pricing, event execution and client requirements.
Oversee brand positioning, digital marketing, social media, PR, promotions and marketing collateral.
Monitor competitor activity, market trends, lead sources, conversion, production by account and campaign performance.
Prepare sales forecasts, budgets, monthly commercial reports and revenue-action plans.
Ensure accurate contracts, credit terms, client handovers and follow-up on receivables in coordination with Finance.

Key Performance Indicators

Qualifications

Bachelor's degree in Sales, Marketing, Hospitality, Business Administration or related field.
5–8 years of hotel sales/marketing experience with meaningful management responsibility.
Demonstrated success in corporate sales, conferences/events, account management and revenue growth.
Strong commercial negotiation, presentation, networking, forecasting and team-leadership skills.
Knowledge of hotel revenue management, digital marketing, CRM/sales systems and market segmentation.
Experience in a conference-heavy/full-service hotel environment is strongly preferred.

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