Sales Account Manager at Serena Hotels

Sales Account Manager at Serena Hotels | Iko Kazi

Job Purpose

The position is responsible for driving top-line revenue growth and expand market share across all the resort's departments i.e Rooms, Food & Beverage, MICE and Spa by building strong client relationship and securing high yield accounts in local and international markets.

KEY RESPONSIBILITIES

Identify local business shifts and competitor activities within assigned territories or segments.
Attend local networking events, business mixers, and tourism expos to gather leads.
Promote resort offerings actively across assigned corporate and travel agency sectors.
Deliver enthusiastic, highly professional property tours to prospective clients and event planners.
Ensure all client collateral, rate sheets, and promotional materials are accurate and up to date.
Assist clients with custom itinerary planning, menu selections, and spa group packages.
Maintain and grow a comprehensive portfolio of corporate, MICE, and leisure accounts.
Negotiate contracts and close commercial agreements.
Implement structured account plans to maximize client retention and upselling.
Conduct regular outbound sales calls and face-to-face meetings with mid-tier corporate and leisure clients.
Secure repeat bookings from local event organizers, wedding planners, and social groups.
Close sales using approved seasonal promotions, corporate rates, and tactical discounting structures.
Collect advance deposits and ensure timely settlement of outstanding event invoices.
Integrate eco-friendly and responsible tourism concepts into corporate client proposals.
Support the property's green initiatives and community-based engagements.
Maintain detailed records of all daily sales activities, customer interactions, and meeting notes in the resort's sales trackers.

MINIMUM QUALIFICATIONS:

Degree or Diploma in Hospitality management, Sales & Marketing, Business management or related field
A minimum of 5 years direct sales experience preferably within a 4 star or 5 star hotel, resort or luxury travel agency