Stellar Human Resource Solutions
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Key Responsibilities
Sales Planning & Key Account Development
Set annual/quarterly targets for wheat flour across both B2C (retail) channels and B2B (bakeries, food, Oil, Animal Feeds or bags manufacturers).
Personally drive key account management for large bakery and industrial customers — contracts, supply agreements, joint business plans.
Own the wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags product-line P&L (volume, price, mix, trade spend).
Team Leadership & Field Management
Manage, coach and develop Sales Representatives covering both retail and institutions
Conduct joint calls, monitor call discipline, and build technical selling capability (bakery application knowledge).
Channel Strategy & Distribution
Optimize coverage across modern trade, general trade, and direct bakery distribution.
Grow penetration among bakeries/OIL, feeds/bags and food-service accounts; manage distributor performance.
Ensure shelf presence, price compliance, and consistent stock levels.
Pricing & Trade Terms
Execute the pricing framework under the Head of Commercial, maintaining competitiveness in a price-led market while protecting margin.
Design programs to maintain institutional loyalty and volume-incentive schemes.
Market Intelligence & Forecasting
Track competitor brands, institutional activity, and raw-grain price movements affecting margin.
Deliver accurate demand forecasts and monthly performance reporting.
Cross-Functional Coordination
Align with Supply Chain and Production on quality consistency and availability.
Partner with Marketing on branding, packaging, and bakery-sector promotions.
Key Performance Indicators
Wheat flour sales volume and revenue vs. target
Key accounts/institutional growth and retention
Market share and distribution coverage
Gross margin and trade spend ROI
Team productivity and attainment
Forecast accuracy
Work Relationships
Internal: Head of Commercial, Marketing Manager, Supply Chain & Production, Sales Admin & Commercial Analyst, Head of Finance
External: Bakery customers, food manufacturers, distributors, wholesalers, retail buyers, relevant trade bodies
Academic & Professional Qualification
Essential: Postgraduate diploma/certificate in Sales & Marketing (e.g., CIM); food/agribusiness qualification
Desirable: Bachelor's degree in business, commerce, or a related field
Work Experience & Skills
Essential: 6–8 years in FMCG (wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags) or food-ingredient sales; at least 2–3 years managing field sales teams and B2B key accounts
Essential: Strong negotiation, relationship-building, and people-management skills
Desirable: Experience selling flour or bakery ingredients to industrial/artisanal bakeries; familiarity with food-grade quality and supply expectations