CHR
CDL Human Resource
Product Growth & Performance Lead – Africa at CDL Human Resource
Nairobi, NairobiKenyaFull TimeMid-Senior Level
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Job Objective
Key Responsibilities
Product Operations & Quality Assurance
Lead quality assurance for all product releases by defining test cases, conducting checks, identifying issues, and tracking them through resolution.
Monitor product performance and maintain regular reports covering subscriber numbers, customer acquisition funnels, product usage, and feature performance.
Develop product requirements, specifications, and task documentation based on agreed business priorities.
Coordinate activities between development teams and other business functions to ensure clear communication and timely delivery.
Establish and maintain operational processes and documentation to improve efficiency and accountability.
Paid Acquisition & Growth
Lead the execution of paid customer acquisition campaigns, including campaign setup, budget allocation, performance monitoring, and optimization.
Manage advertising budgets and track key acquisition metrics, including Cost Per Install (CPI), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
Analyse campaign performance and optimize channels to improve customer acquisition efficiency and return on investment.
Work closely with Marketing and Partnerships teams on audience targeting, creative development, market insights, and campaign strategy.
Identify opportunities to improve customer acquisition, conversion, engagement, and retention through data-driven growth initiatives.
Partnerships & Integrations
Coordinate telecommunications, billing, payment, and technology partner integrations.
Manage integration requirements, testing activities, implementation plans, and go-live checklists.
Work with relevant internal and external stakeholders to resolve integration and operational issues promptly.
Data & Performance Management
Produce and maintain accurate performance dashboards and reports.
Analyse subscriber, funnel, campaign, and product data to identify trends, opportunities, and areas requiring improvement.
Translate data into actionable recommendations for growth and operational decision-making.
Ensure key performance metrics are consistently monitored and communicated to relevant stakeholders.
Requirements
Key Skills & Experience
Bachelor's degree in Business, Marketing, Information Technology, Computer Science, Engineering, or a related field.
Proven experience in Product Operations, Growth, Performance Marketing, Digital Operations, or a related role within a digital or mobile-focused company.
Strong hands-on experience in media buying and paid customer acquisition, including paid social, programmatic advertising, or application-install campaigns.
Demonstrated understanding of CPI, CAC, LTV, conversion rates, and customer acquisition economics.
Strong analytical skills with experience using Google Analytics, advertising platform dashboards, and other digital performance tools.
Ability to interpret data, identify trends, and translate insights into practical business decisions.
Strong organisational and process-management skills, with the ability to independently develop systems and documentation.
Experience coordinating product development, software releases, testing, or technology integrations.
Ability to work independently in a lean, fast-paced, and results-oriented environment.
Experience with African digital, mobile, telecommunications, subscription, or technology products will be an added advantage.
Strong communication and stakeholder management skills.
Non-Negotiable Requirement
Hands-on media buying experience is mandatory.
The successful candidate must have personally:
Managed paid advertising budgets.
Set up and executed paid acquisition campaigns.
Monitored campaign performance and acquisition costs.
Tracked CPI, CAC, LTV, and related growth metrics.
Optimized advertising channels based on performance data.
Strong analytics and mobile product experience are highly valuable, but the ability to personally manage paid acquisition and take ownership of the resulting growth metrics is essential.