GRSL
Gap Recruitment Services Limited
Marketing Manager at Gap Recruitment Services Limited
KenyaFull TimeMid-Senior Level
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Gap Recruitment Services Limited
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The Role
A senior leadership role. You own our client's marketing end to end: strategy, budget, team and results. You'll lead the social media, graphic design and recruitment outreach functions, and you'll be measured on one thing above all — the quality and volume of students and candidates coming through the doors.
What You'll Do
Set the marketing strategy and annual plan across course offerings, examinations, translation services and international placement
Lead and develop a team covering social media, graphic design and recruitment outreach
Plan, run and optimise paid online campaigns (Meta, TikTok, Google) and manage the marketing budget
Direct field outreach to relevant institutions and professional networks, working closely with the recruitment team
Build a clear lead pipeline from first enquiry to enrolment or placement, and track cost per lead and conversion
Keep the brand and messaging consistent across all branches and every channel
Report monthly to the Managing Director on performance against targets
What You'll Need
At least 4 years in a marketing management role, leading a team
A proven track record with online campaigns — budgets, targets and results you can show
Marketing experience in education or recruitment
Comfort working with data: ad managers, analytics and CRM tools
Nice to Have
Additional language skills relevant to the client's international operations
Experience with international or migration-related programmes