Clovers Management & Training Consultants Ltd
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JOB PURPOSE
The Lubricants Merchandiser (LM) is responsible for ensuring optimal visibility, availability, and promotion of lubricant products across retail outlets such as auto shops, with the objective of driving sales growth and strengthening brand presence.
The LM is also responsible for communicating ongoing promotions and the Unique Selling Points (USPs) of Caltex lubricants to retailers, mechanics, and other relevant trade stakeholders.
NOTE, - 6 Months Contract with Salary package of Ksh, 38,700.00 p/m
KEY RESPONSIBILITIES
Sales & Demand Support
Support distributors in achieving volume and revenue targets through order collection and follow-up on deliveries, which will be made by Distributor Sales Representatives (DSRs).
Identify high-demand outlets for targeted focus and handover to the distributor.
Recommend optimal stock levels to retailers based on demand trends.
Outlet Visits & Relationship Management
Visit new and existing outlets as per assigned route plans shared by the DSM and TM.
Build and maintain strong relationships with mechanics, counter sales representatives, and shop owners.
Provide basic product knowledge and usage guidance to trade customers where applicable.
Product Visibility & Merchandising
Ensure proper shelf and display positioning, including visible, eye-level, counter-top, and door placements.
Ensure Point-of-Sale (POS) materials are properly positioned in visible, eye-level, and counter-side locations.
Maximize shelf share and brand visibility in comparison with competitors.
Inventory & Stock Management
Monitor stock levels across outlets and prompt or create orders where necessary.
Ensure continuous availability of fast-moving Stock Keeping Units (SKUs) as guided by the DSM.
Coordinate stock replenishment with the DSM.
Promotion & Brand Activation
Support mechanic engagement programs, product awareness campaigns, and promotional activities, with a focus on Jibambe na Caltex.
Communicate ongoing promotions and Caltex lubricant USPs to relevant trade stakeholders.
Monitor competitor promotions and report relevant market intelligence.
Compliance & Reporting
Submit accurate daily and weekly reports through the designated reporting platform covering:
Store visits
Mechanic visits
Orders taken
Stock availability and replenishment requirements
Product visibility and merchandising compliance
POS placement
Competitor activities and promotions
Relevant market intelligence
Ensure all assigned outlets are visited according to the approved route plan.
Maintain accurate and timely records of all activities conducted within assigned outlets.
EXPERIENCE/COMPETENCY