Lead Generation Specialist at Africa Management Solutions Limited (AMSOL)

Lead Generation Specialist at Africa Management Solutions Limited (AMSOL) | Iko Kazi

Key Responsibilities

Research and identify potential customers, companies, and target accounts.
Build and maintain targeted prospect lists based on defined customer profiles and sales criteria.
Generate leads through outbound calls, email, LinkedIn, social media, online research, and other channels.
Qualify leads by evaluating their needs, business requirements, interest, and potential fit.
Conduct initial outreach and engage prospects in meaningful conversations.
Identify decision-makers and relevant contacts within target organizations.
Schedule qualified meetings and appointments for the sales team.
Maintain accurate and up-to-date prospect information in the CRM system.
Track lead-generation activities, outreach, responses, conversions, and pipeline contribution.
Follow up consistently with prospects to increase engagement and conversion.
Collaborate with Sales, Business Development, and Marketing teams to improve lead-generation strategies.
Provide feedback on lead quality, prospect responses, market trends, and common objections.
Meet or exceed lead-generation, qualification, and activity targets.
Continuously test and improve outreach methods, messaging, and prospecting strategies.

Qualifications & Requirements

Previous experience in lead generation, business development, sales development, inside sales, appointment setting, or a similar role.
Experience with outbound prospecting and lead qualification.
Experience researching companies, contacts, and potential customers.
Experience using CRM systems and maintaining accurate prospect data.
Ability to meet daily, weekly, and monthly activity or lead-generation targets.
Strong communication and interpersonal skills.
Ability to work effectively in a remote and fast-paced environment.
Reliable internet connection and suitable setup for remote work.
Professional, proactive, organized, and results-driven attitude.
English proficiency where generating leads for English-speaking markets is required.

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