Key Responsibilities
Business Development and Market Penetration
- Identify and develop new business opportunities within the manufacturing, processing, energy, utilities, mining, cement, pharmaceutical and other industrial sectors.
- Proactively identify factories, industries, institutions and organisations that require industrial automation, engineering services and technical solutions.
- Conduct market research to identify potential customers, industry trends, emerging technologies and business opportunities.
- Arrange appointments and conduct regular visits to factories, industrial facilities and prospective clients.
- Develop and maintain a database of potential and existing industrial customers.
- Generate new leads through networking, cold calling, referrals, industry events and direct customer engagement.
- Support the company in expanding its market presence and increasing its customerbase.
Technical Product and Solutions Sales;
- Promote and generate sales for the company's technical products and engineering solutions, including:
Engineering Services and Maintenance Sales
- Actively market the clients engineering and technical services, including:
- Industrial equipment repair and maintenance.
- PLC and electronic troubleshooting.
- Industrial automation and control system integration.
- Hydraulic and pneumatic system maintenance.
- Instrumentation and calibration services.
- Industrial equipment diagnostics and troubleshooting.
- Preventive and corrective maintenance solutions.
- Equipment upgrades and automation improvements.
Technical Training and Skills Development Sales
- Promote the clients technical training programmes to individual professionals, companies, factories, institutions and organisations.
Customer Relationship Management
- Establish and maintain relationships with industrial customers and business partners.
- Regularly visit existing customers to identify additional business opportunities.
- Understand customers' technical challenges and operational requirements.
- Follow up on customer enquiries, quotations, orders and service requests.
- Work with the technical department to ensure customer requirements are properly understood and addressed.
- Identify opportunities for repeat business, cross-selling and upselling.
- Maintain high standards of professionalism and customer service.
Sales Administration and Reporting
- Prepare and submit quotations, proposals and sales documentation.
- Maintain accurate records of customer interactions, leads and sales opportunities.
- Prepare daily, weekly and monthly sales activity reports.
- Track sales performance against assigned targets.
- Provide market intelligence and competitor information to management.
Requirements
Education qualifications & Experience
- Diploma or Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics, Sales and Marketing or a related field.
- A technical engineering qualification will be an added advantage.
- At least one year of experience in technical sales, industrial sales, engineering services or business development is desirable.
- Fresh graduates with a strong technical background and interest in sales may be considered.
- Basic knowledge of industrial automation, electrical systems, mechanical systems or industrial equipment.
- Proficiency in Microsoft Office applications.
- Knowledge of CRM systems and sales management tools will be an added advantage.
Required Skills and Competencies
The ideal candidate should possess:
- Strong communication, presentation and negotiation skills.
- An interest in engineering, industrial technology and automation.
- Ability to understand technical products and explain their benefits to customers.
- Strong prospecting and lead-generation abilities.
- Excellent customer relationship management skills.
- Commercial awareness and business development skills.
- Good report writing and presentation skills.
- Ability to identify customer needs and propose appropriate solutions.
- Self-drive, initiative and a strong results-oriented attitude.
- Willingness to travel and conduct regular industrial customer visits.
- Ability to work independently and collaboratively with technical teams.
