ESS
Employd Staffing Solution
Digital Marketer – Real Estate-Nairobi at Employd Staffing Solution
KenyaFull TimeMid-Senior Level
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Job Brief
Key Responsibilities
Campaign Management: Plan and run paid ads on platforms like Google Ads and social media to showcase property listings.
Content Creation: Produce engaging property photos, videos, virtual tours, and blog posts to attract home buyers and investors.
Search Engine Optimization (SEO): Optimize the company website and property pages so they rank higher in local search results.
Social Media & Email: Maintain active social media profiles and execute targeted email newsletters to nurture prospective clients.
Data Analytics: Track website traffic, ad performance, and conversion metrics using analytics tools to improve future campaigns.
Plan, execute and optimize digital marketing campaigns across Meta, Google Ads, TikTok and other online platforms.
Support lead generation initiatives and marketing campaigns to drive sales.
Conduct market research and competitor analysis.
Work closely with the Sales Team to support project marketing and promotional initiatives.
Qualifications .
Diploma or Degree in Marketing, Digital Marketing, Communications, or related field
Experience: 2 to 4 years of hands-on digital marketing experience, within the real estate or property sector.
Experience with Meta Ads Manager, Google Ads or other digital platforms.
Strong analytical, communication and organizational skills.
Technical Skills: Proficiency with SEO tools, social media ad managers, content management systems (CMS), and data analytics software.
Soft Skills: Strong visual and written communication, creativity, and project management abilities.